About Laura & Vita Vista Global

Clarity. Grit. Strategy. Forward Momentum.

I’m Laura — founder of Vita Vista Global, fractional executive, growth strategist, and unapologetically direct New Yorker.

If you’re here, it’s probably because you’re building something big — and you’ve realized you can’t scale it alone. Not sustainably. Not strategically. Not at the level you know you’re capable of.

Good news: that’s exactly where I come in.

My Story

Here’s what you should know about me:

I’ve been an executive at a Fortune 100 company. I’ve built and led teams across the U.S. and Europe.

I’ve restructured divisions, launched markets, built strategies, and turned chaos into clarity more times than I can count.

I’m relentless, curious, and allergic to mediocrity.

And here’s what I’ve learned after 15+ years in the trenches:

Grit gets you started. Strategy gets you scaled.

Passion is powerful, but passion alone won’t break you into the next tier.

And nobody tells you this part, but it’s the truth:

You don’t know what you don’t know — and guessing your way through growth is expensive.

Most founders hit a ceiling not because they lack drive, but because they lack perspective, structure, and experienced leadership.

That’s why I built Vita Vista Global.

What I Actually Do

I step into your business as a Fractional Chief Growth Officer, CMO, and CCO — the strategic partner you wish you had earlier.

I help you:

• Define your message

• Sharpen your positioning

• Build the systems that drive revenue

• Strengthen your sales engine

• Align your marketing

• Expand into new markets

• Communicate your value with confidence

• Lead with clarity

Whether you’re rebranding, restructuring, scaling, or building from scratch, my job is simple:

Bridge the gap between where you are and where you want to be — fast.

Not with theory.
Not with fluff.
Not with 97-slide decks you’ll never use.

With strategy, direction, and real execution.

Why Founders Work With Me

Because I’m not a consultant.
I’m not an agency.
I’m not another voice in the room telling you what you should do.

I’m a partner — in the decisions, the direction, the strategy, and the hard moments.

Clients choose me because I bring:

Bold clarity — you always know the next move

Deep experience — this isn’t my first time building a growth engine

Real support — strategic, emotional, operational

Global perspective — U.S. drive meets European nuance

Hands-on leadership — not just advice

Growth is a grind.
Leadership is heavy.
And most founders don’t have someone in their corner.

Now you do.

My Commitment to You

I’m here to make growth feel clear instead of overwhelming.
Structured instead of chaotic.
Strategic instead of reactive.

I’m here to help you think bigger, act smarter, and move forward with confidence.

Above all, I’m here to help you build the business you know you’re capable of — the one that needs your vision, not all your time.

Because growth isn’t a mystery.
It’s a bridge — and together, we’ll build it.

Ready to Move?

Let’s talk about where you want to go, and I’ll show you the path to get there.